While food labels are nothing new, a different type that calculates the environmental cost has had a surprising effect on consumers
It’s lunchtime at a workplace cafeteria in Birmingham, and employees returning to work after months away during the coronavirus pandemic are noticing something has changed. Next to the sandwiches and hot and cold dishes is a small globe symbol, coloured green, orange or red with a letter in the centre from A to E. “Meet our new eco-labels”, a sign reads.
Researchers at Oxford University have analysed the ingredients in every food item on the menu and given the dishes an environmental impact score, vegetable soup (an A) to the lemon, spring onion, cheese and tuna bagel (an E).
