Deal-making is great if it actually creates value, but company’s latest spin-off seems an odd move

If you thought the world of social media influencers and digital commerce “platforms” was baffling already, Matthew Moulding is not about to make THG, or the Hut Group as it was, any easier to understand.

In its latest rejig, the hyperactive company plans to spin-off its beauty operation that owns the Lookfantastic cosmetics website. THG would retain a majority stake but, since THG Beauty is the group’s biggest division, the move is odd – certainly for a company that floated only a year ago.

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