Once upon a time, in the year 2007, there was one iPhone introduced by one man.

Today, four new iPhone 13s were introduced by a handful of men and women. Add at least four different color options and three different storage options for each of them, plus the four older models Apple is keeping around, and you have about (let me carry the one…) a gazillion iPhones to choose from!

This post first appeared on wsj.com

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