The battle for hourly workers is escalating beyond minimum wage across the U.S., as retailers, restaurant chains, garbage haulers and meat processors increasingly dangle the prospect of a free college education as a way to lure and retain staff.

Amazon.com Inc. on Thursday plans to announce that it is expanding its educational benefits by offering more than 750,000 U.S. hourly employees the chance to enroll in a fully paid bachelor’s degree program after 90 days of employment. The e-commerce giant says employees will be eligible to get degrees through educational institutions nationwide.

This post first appeared on wsj.com

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