Customers who had opted out of marketing mail were excluded from alerts about a nationwide product recall

Sainsbury’s failed to warn cat owners that they might be giving their pets toxic food for a month because customers who had opted out of marketing emails were also excluded from alerts about a nationwide product recall.

Batches of Sainsbury’s hypoallergenic cat food, Applaws and Ava are at the centre of a Food Standards Agency investigation, after a spike in cases of a deadly disease called pancytopenia. Thousands of cats are feared to have died from the disease in the past few months.

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