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Forty contestants will compete to launch businesses from villages of fewer than 5,000 people
It’s a TV genre that has yielded countless hours of escapism and fuelled the rise of billionaires, pop stars and even a US president. Now a new reality series has set its sights on one of Spain’s thorniest challenges: rural depopulation.
Set to air in October on Twitch and YouTube, the 20-episode show called Ruralmind will feature 40 contestants competing to launch and develop a business idea. The only catch is that they must be able to launch the idea from a village of fewer than 5,000 people.
