The latest lineup of buff beauties are in the villa, with added mental health measures and more reasons to question yourself for viewing. But try not to dwell – let the nonsense commence!

I don’t know. I don’t know. If I had to bring in stringent checks on people’s mental health and resilience, if I had to ensure that a ‘welfare team’ was on set at all times during filming, provide ongoing psychological support plus social media training for those leaving, and ensure the screen was plastered with infographics begging viewers to “Think before they post” to try to mitigate the onslaught of online abuse that previous series of this and similar shows are proven to elicit, I might … pause for thought.

All these measures and more have been brought in by the makers of the phenomenal hit Love Island, as it returns for its seventh series, because of its bleak history. That includes contestants becoming the victims of revenge porn and death threats after their appearances, criticism from the charity Women’s Aid for the treatment of female contestants by “controlling” and “abusive” male participants and, most notably, the deaths by suicide of two contestants and its host for five series, Caroline Flack.

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