Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.

December 6, 2019 2 min read

This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares the strategies that can transform your business, win you more customers and earn more profits. Whether you’re new to direct mail or you’ve had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. You’ll learn how to:

  • Increase your response rates with the six characteristics of irresistible offers.
  • Track and test key ingredients of your direct -mail campaign.
  • Gain leads and sales with the “magic words” of direct-response copy.
  • Avoid the most common snail-mail mistakes that will get your marketing ignored.

Subscribe to the Entrepreneur Press® Book of the Week newsletter to receive discounts to more books like this at http://entm.ag/botw.

This article is from Entrepreneur.com

You May Also Like

8 Business Lessons from Rapper YBN Cordae

August 5, 2020 7 min read Opinions expressed by Entrepreneur contributors are…

3 Entrepreneur Lessons From the Movie Free Guy

Opinions expressed by Entrepreneur contributors are their own. If you were locked down or sheltering in…

The Key to Growing Your Business? Kickstarting Your Email List.

January 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are…

How Daydreaming and Solitude Helped This Entrepreneur Become a Resourceful Problem-Solver

This business owner let his mind wander and saw results. February 25,…