Chocolate eggs and hot-cross buns sell more as shoppers look forward to meeting family and friends
Britons have spent nearly £50m more on Easter treats such as chocolate eggs and hot-cross buns so far this year as the easing of lockdown restrictions leads to households splashing out on treats before long-awaited reunions with friends and family.
As the return of the “rule of six” permits small outdoor gatherings over the long Easter weekend Fraser McKevitt, head of retail and consumer insight at grocery market analysts Kantar, said the sales picture pointed to “people making a special, even symbolic, effort this year and grandparents might be showing up with additional treats”.
