WSL weekend gives exciting taste of what is to come under new TV deal but not lifting broadcast restrictions is self-defeating

It is incredible, really, that nothing has changed yet everything has changed. This weekend, with no Premier League or men’s Championship football, the Women’s Super League will take centre stage domestically. The kick-off times are staggered so every game can be watched. This is not a new phenomenon. The concept was born in November 2019 when Women’s Football Weekend was introduced. Since then fixtures have been positioned with one eye on the men’s calendar and, while Women’s Football Weekend still sits in November, the Football Association has taken advantage of the men’s international breaks more frequently.

This weekend is one of those times. It is a scenario that we have become increasingly used to. So why does it feel different?

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