The 30-year-old designer’s patchwork style has earned him his stripes in the fashion world
Pouring a concrete floor in your kitchen is one of the more ambitious activities a rookie might attempt during a pandemic – especially when most people’s lockdown experiments have extended to dabbling in sourdough. “It was a terrible idea,” deadpans Daniel W Fletcher. “I didn’t buy enough concrete, so I poured one side one colour, the other side another colour, but I didn’t let it set properly before I put the resin on top, so now it’s a sticky mess with a rug over it.”
Luckily for Fletcher, his powers lie not in concrete masonry but in the fashion orbit, where he is one of the most resonant and popular designers to have come out of the UK in the past five years.
