Demand has surged for the retailer’s personalised cards during the Covid-19 pandemic

The online greeting card and gifts retailer Moonpig has confirmed plans for a £1.2bn float on the London Stock Exchange, after demand surged for its personalised products during the coronavirus pandemic.

Announcing new details of the planned initial public offering, Moonpig, which has been owned by the private equity firm Exponent since 2016, said it would float at least a quarter of the company. The US firms BlackRock and Dragoneer Global Fund have agreed to buy £130m of the shares, which are expected to start trading next month.

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