Boom in sales continue at essential retailers as Covid restrictions and lockdowns boost trade
Surging sales of champagne, steaks and luxury food helped Sainsbury’s to strong growth over Christmas and new year, while discount shop B&M also reported big gains as essential retailers continued to enjoy elevated sales.
Sainsbury’s reported that like-for-like sales jumped by a stronger-than-expected 9.3% year-on-year during its Christmas period, from 1 November through to 2 January. Like-for-like sales in B&M’s UK stores rose by 21.1% in the three months to Boxing Day, and the retailer said it would give 30,000 workers an extra week’s wages.
