Survey of 2,000 Americans conflicts with the box-office records being broken for film running well over two hours
A market research poll claims to have established that 92 minutes is the “ideal” movie length for American audiences.
According to Talker Research (formerly OnePoll US), an online survey conducted in April with 2,000 Americans concluded that respondents opted for 92 minutes as their preferred running time. Fifteen per cent said that films over 120 minutes (two hours) were acceptable, while only 2% were happy with a movie longer than 150 minutes (2.5 hours).
