Out of fashion: Results are expected to confirm an 18 per cent fall in sales

Out of fashion: Results are expected to confirm an 18 per cent fall in sales

Asos will be in focus this week amid slumping sales that have left it out of fashion with investors.

Shares in the online retailer are down 19 per cent as it battles to turn around its fortunes under chief executive Jose Antonio Ramos Calamonte.

Analysts point to challenges including supply chain concerns, consumer caution, bad weather in the UK and competition from the likes of China’s Shein.

The company will publish results on Wednesday that are expected to confirm an 18 per cent fall in sales for the six months to March 3.

Its boss says Asos is striving to become a ‘faster and more agile business’. 

Guy Lawson-Johns, analyst at Hargreaves Lansdown, said: ‘Investors will be looking for signs that better times are coming and that a return to growth in the final quarter of this year is still on the cards.’

This post first appeared on Dailymail.co.uk

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