CHOCOLATE fans are rushing to stores to grab Cadbury chocolate selling for less than £1 – and it is the cheapest deal around.
Retail chain Heron Foods is selling the Dairy Milk Mini Eggs for just 79p.
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The bargain deal was posted on the HotUK Deals website where it said the supermarket is selling 77g bags of Cadbury’s Dairy Milk Mini Eggs for the best rate.
Under the Easter deals section, the website mentioned the same bag is being sold for up to £1.50 in other leading supermarkets.
As Easter is just around the corner, supermarkets are pitting against each other to give out the best deals.
But Heron Foods seems to lead the way as it offers the cheapest price for the sweet treats.
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It comes as sweet-loving Brits are being hit with shrinking sizes and increasing prices when picking up their Easter treats this year.
Several popular Easter eggs from brands including Maltesers, Lindt and Cadbury now cost at least 50% more than a year ago.
The overall price of chocolate has increased by 12.6% in a year, compared to a 5.6% rise seen on supermarket food and drink generally, Which? has found.
It comes after dry weather in West Africa led to a spike in global cocoa prices.
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In the steepest example of inflation, Which? found a 286g Maltesers Truffles Luxury Easter Egg increased from £8 to £13 at Waitrose in the month to the end of February compared with the same time a year ago – an increase of 62.5%.
At Asda, a 50g Lindt Gold Bunny Milk Chocolate five-pack increased from an average of £2 to £3.11 – up 55.6%.
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At Tesco, a 250g Ferrero Rocher Golden Easter Egg rose in price from £10 to £15 on average – an increase of 50%.
Which? also found that at Ocado, a 1kg Cadbury Mini Eggs Large Pouch cost £8.86 on average last February but £12.95 this year, up 46.2%.
At Sainsbury’s, a Kinder Easter with Surprise 36g rose in price from £1.50 on average to £2, or a 33.3% increase.
All prices were averages in the one month to the end of February 2023, compared to the same period this year.
Full examples of Easter egg changes
BELOW are the results of the Which? tracker.
Price increases between February 2023 and February 2024:
- Maltesers Truffles Luxury Easter Egg 286g – up from £8 to £13 at Waitrose
- Lindt 5 Gold Bunny Milk Chocolate 50g – up from £2 to £3.11 at Asda
- Ferrero Rocher Golden Easter Egg 250g – up from £10 to £15 at Tesco
- Cadbury Mini Eggs Large Pouch 1kg – up from £8.86 to £12.96 at Ocado
- Kinder Easter with Surprise 36g – up from £1.50 to £2 at Sainsbury’s
Examples of shrinking packs between 2023 and 2024:
- Mars milk chocolate large Easter egg – down from 252g to 201g at Morrisons and Asda
- Terry’s chocolate orange Easter egg and mini eggs – down from 230g to 200g at Asda, Morrisons, Sainsbury’s and Tesco
- Smarties chocolate orange egg – down from 226g to 188g at Asda and Tesco
- Twix milk chocolate Easter egg – down from 246g to 200g at Tesco
