Streamlining your personal care purchases is easier on your wallet and the planet. But in a fast-paced beauty trend cycle, it can also be a challenge
You only get one face, and understanding how to care for it properly is confusing with all the misinformation and overpromising. Every week there’s a new “holy grail” product or “hero ingredient” that you must have. Our daily routines are escalating from two steps to 14 – and we’re not necessarily looking or feeling any better for it.
It’s easy to feel overwhelmed by a cabinet full of broken promises, and with the rise of online shopping, more people are buying products that don’t work for them, like incorrectly matched foundations and undesirable formulations that are being chucked.
