M&S have made a huge change to clothing after customers said they were “let down”.
The popular British brand has been praised for engaging younger shoppers with its elegant and stylish clothing such as day dresses and wide-legged trousers.
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But long-standing customers complained that they felt “let down” by the chain’s new fashion strategy.
Punters complained that the staple trousers and skirts are too long, and that there is a shortage of neutral tones.
Now, M&S confirmed they have reduced the length of its trousers after older customers complained that they were too long, reports the Telegraph.
A Marks & Spencer spokesman said: “Throughout the design process, our technical experts follow a robust fitting process and set of standards which is based on extensive UK sizing data – with a key focus on fit and comfort.
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“For example, we’ve recently reduced the length of all our bottoms following feedback from customers.”
He added that almost all of its trousers and jeans come in shorter lengths and that more than half of dresses are available in smaller sizes online.
The new lengths for the trousers – which will differ depending on the style, fit and feedback for each item – arrived in stores and online in November.
And the complete collection is reportedly set to be updated by spring.
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Retired primary school teacher Jan Riches, 72, said: “It’s not the quality, it is just the availability of the classic styles that suit an older lady.
“I understand them trying to appeal to the younger shoppers but the classic knitwear and cashmere jumpers and trousers, I just don’t think they are available anymore.”
Ms Riches said she felt “let down” by the colour choices that M&S was making.
Lisa Howarth said that she had been a customer of M&S for more than six decades, but had stopped buying clothes there as she needed shorter lengths.
She said that M&S’s “new way forward has abandoned older shoppers”.
In November, rising food and clothing sales saw M&S regain top spot as Britain’s favourite fashion retailer for the first time in four years.
Months later, the brand announced its ‘best ever Christmas’, which puts the retailer in position to become the shop of choice for middle-class Britain.
Sales across the M&S stores and its website rose by 7 per cent to £3.9bn in the 13 weeks to the end of December, Marks & Spencer’s trading update revealed.
As a result, it is on course for profits to show an annual increase of around 33 per cent – a rise of £156m to £640m.
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