A year of investigating the TikTok ‘megabrand’ personality has shown me that – in the midst of a debate on masculinity – many fans like his focus on success more than his views on women
Just under a year ago, I sat down with Enys, a 19-year-old Andrew Tate megafan. As we stared at each other from beneath our fringe haircuts, it felt like the hostility we might have expected had been disarmed by how much we looked alike. I am 23 and could imagine having a pint with Enys in the pub.
Enys is a “Tate success story”. He has hundreds of thousands of followers on TikTok and a pay-for-subscription “home boxing” course. It’s a business strategy remarkably similar to that of his idol, who sells fans a £40 monthly service on how to get rich online called the Real World. And for £6,000, you can enter Tate’s members club, the War Room.
