Food inflation lowest since April 2022 but many consumers still feeling the pinch, says data firm Kantar
In Turkey, it’s a different picture.
Annual inflation climbed to 64.77% in December, from 62% in November, according to official figures. The upward trend is expected to continue in coming months after a big rise in the minimum wage.
The rate of inflation is coming down at the fastest pace we have ever recorded, but consumers are still facing pretty hefty pressures on their budgets. Retailers were clearly working hard during the festive period to offer best value and win over shoppers, and promotions were central to their strategy. Nearly one third of all spend in the four weeks to Christmas Eve was made on items with some kind of offer, the highest level since December 2020 and £823 million more than last year.”
As we expected, this Christmas was a whopper. Friday 22 December turned out to be the most popular shopping day, when just over 25m trips were made and consumers spent £803m in physical stores – that’s 85% more than the average Friday in 2023. Online’s share of the market held steady at 11.6%, as nearly one in five households got a delivery in for the big day.
