All eyes will be on Next this week as it gears up to post its Christmas trading update. 

The high-street staple has been on a recent winning streak, upping its annual profit guidance four times in six months. 

Retail investors will be hoping this success continues on Thursday when Next – considered a bellwether for High Street health – reveals its sales performance in the run-up to Christmas. 

Busy: Next has been on a recent winning streak and will hope for a Christmas sales boost

Busy: Next has been on a recent winning streak and will hope for a Christmas sales boost

Busy: Next has been on a recent winning streak and will hope for a Christmas sales boost

Danni Hewson, at investment platform AJ Bell, said: ‘At its core, retail is about selling the right product at the right price point in the right format for the target customer base… 

‘Next seems to have the knack of getting this right.’ 

Next expects profits of £885million for the year to the end of January and shares have climbed over a third in 12 months

This post first appeared on Dailymail.co.uk

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