New stores – serving more complex, customisable drinks – will be trialled at 10 Texas locations
McDonald’s is launching a new kind of restaurant, CosMc’s, a retro-style store with treats and customisable drinks including “s’mores cold brew”, “churro frappes” and “turmeric latte” that could rival chains such as Starbucks.
The fast food company said it would open its first pilot site near the company’s headquarters in a suburb of Chicago this month, as part of efforts to “solve the 3pm slump”, when it gets fewer customers between the lunch and dinner rush.
