Some clinics are claiming to ‘guarantee’ success or offer ‘no baby, no fee’ promotions online
Vulnerable fertility patients are being targeted by adverts on social media that experts warn could be breaching rules by guaranteeing couples a baby or making other misleading claims.
The Guardian discovered a number of adverts for IVF clinics on Instagram that the Advertising Standards Authority (ASA) described as concerning and is now reviewing. These adverts are directed at users who show an interest in IVF through their online searches.
