Be honest: Is this the best ad you ever saw? It better be, because it it was made using all the latest science on what makes people buy your product!

Alright fine — it’s not actually the best ad you ever saw because we just made it up. Real ads spend lots of money on things other than what’s here (like a brand name, strategic colors and fonts, high-quality photos, pithy copy and everything else that makes an ad look and sound appealing). Nevertheless, this made-up ad does illustrate six tactics that research has shown are highly effective at getting people to buy whatever you’re selling. Read on to find out what they are.

This article is from Entrepreneur.com

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