Sales predicted to be 90% down in month that usually provides up to quarter of revenue
Pubs expect December sales to be as much as 90% lower than last year, costing the industry £650m and fuelling concern that vast parts of the sector will disappear for good.
December is typically the most lucrative month of the year for the UK’s ailing pub sector, accounting for as much as a quarter of annual profit, thanks to Christmas parties and New Year’s Eve festivities.
