The iPhone maker had been one of the social network’s biggest advertisers, spending as much as $100m a year
Apple will pause all its advertising on X, formerly Twitter, two days after owner Elon Musk tweeted his enthusiastic agreement with an antisemitic post, according to a report in Axios.
Apple’s ads had run beside tweets praising Adolf Hitler and the Nazis, according to a report released earlier in the week. Film studio Lionsgate said it would also pause ads on X. IBM made a similar move the night prior.
