Stores anxious to cut queues and keep shoppers happy as social distancing risks dampening festive sales bonanza
Supermarkets are to use digital queueing systems, 24-hour trading, door marshals and incentives to shop early in an attempt to provide socially distanced shopping during what is expected to be their biggest ever Christmas sales period.
With government restrictions to control coronavirus limiting eating out and pub visits, British shoppers are expected to spend a record £12bn in supermarkets and convenience stores in December, about £1.5bn more than last year, according to analysts at Kantar.
