X Launches Two New Premium Tiers in Bid for Subscription Revenue

X Corp. said it is launching two new subscription tiers, representing the latest effort by Elon Musk to boost the company’s subscription revenues while its advertising business continues to struggle.

On Friday, X, formerly known as Twitter, began offering a $16 monthly tier called Premium+, which is more expensive than its previously existing option and offers the benefit of not showing the user ads in the For You or Following feeds. It also includes a host of other features such as boosted visibility, the ability to edit posts and post longer videos, and others.