We all have that random item or product we wish existed. Or maybe there’s something like it that already exists, but you wish there was a version that was cuter, healthier, cheaper, or better-made. And we’ve all thought… what if I were the one to make it?

You should definitely do it. But before you do, here are a few things to consider. We spoke with founders and designers who’ve had great success bringing products to market, and asked about discoveries that totally changed the direction of their invention or brand aesthetic. Here, five share the advice and stories they’d tell to their less-experienced selves.

1. Think outside the box (literally).

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