Brand power: Models Emily Miller and Nicole O’Brien at a No7 launch party
Business has been booming at Boots thanks to strong demand for its skincare products.
The pharmacy giant said that sales in the 12 months to the end of August were 12.5 per cent higher than in the previous year.
That included an 11.7 per cent rise in the final quarter as customers returned to its large city centre stores, shopping centres and outlets at airports and train stations.
Boots said skincare sales rose ‘nearly 25 per cent’ in the fourth quarter.
Own-label items were up by ‘over a third’ while its No 7 brand gained around 20 per cent.
It also reported a roughly 20 per cent sales jump for its premium beauty products, highlighting strong demand for products from The Ordinary and Drunk Elephant brands.
Seb James, the managing director of Boots in the UK and Ireland, said: ‘We have great plans for the year ahead including our new beauty store in Battersea, a further extension of our beauty category, expansion of our online doctor service and much more.’
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