![](https://successdigestonline.com/wp-content/uploads/2023/09/70-of-consumers-say-theyll-buy-green-products-but-only-5-actually-do-thats-due-to-a-common-marketing-mistake-by-eco-friendly-brands.jpg)
Eco-friendly products have a problem.
Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — a serious disconnect.
What’s the solution? “That’s where marketing comes in,” says Edwin Stafford, a Utah State University marketing professor who’s studied the sustainability issue for more than two decades.
This article is from Entrepreneur.com