Alison Hammond makes her debut in the tent next week. Will her on-screen chemistry with Noel Fielding help the show get its sparkle back?

She’s got the most infectious laugh on TV. She’s even bringing out Paul Hollywood’s softer side. And she promises to bring a fresh audience to The Great British Bake Off. New presenter Alison Hammond could prove just the sugar boost that the cake-making contest needs in its 14th series.

“Alison is a breath of fresh air,” says her co-host Noel Fielding. “She brings an energy that’s infectious. Paul has been on the show since the beginning. Me and Prue [Leith] have been here for seven years, unbelievably. When someone new comes in, it’s like seeing Christmas all over again through your children’s eyes. Alison’s arrival has given us a reboot. Everyone raised their game. This is the best series in years.”

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