Apple to Sell AirPods Max Over-the-Ear Headphones

The Cupertino, Calif., company also said it plans next week to begin selling a subscription fitness service around its Apple Watch costing $10 a month or $80 a year. The announcement puts Apple in steeper competition with Peloton Interactive Inc., PTON 1.39% which in addition to its fitness equipment has invested in its digital platform that offers subscriptions to workout classes and more.

In recent years, Apple has been looking to broaden its offering of wearable products and services through them amid slowing iPhone sales, though the company has recently benefited from an uptick in demand for its laptops, iPads and digital services due to the coronavirus pandemic.

Apple’s over-the-ear headphone offerings for years had been centered on its Beats products. Apple bought Beats for nearly $3 billion in 2014 as part of a broader deal to bolster its music business.

But since that time, Apple has built up its wearables business. The company introduced AirPods in 2016, and they pair seamlessly with all of Apple’s devices. AirPods have proven to be a major product hit and have helped Apple to be less dependent on iPhones, which make up about 50% of company sales.

In the fiscal year ended Sept. 26, Apple’s revenue from wearables—which includes headphones, watches and other accessories—was $7.88 billion, up about 21% from the previous fiscal year.

—Tim Higgins contributed to this article.

Write to Sarah E. Needleman at [email protected]