Activists call on tech giant to extend a change making personalised algorithm optional to comply with rules for EEA countries
TikTok users in the UK face being left with a “less safe” and “more toxic” version of the app than those in Europe after the tech giant was forced to make its personalised algorithm optional there to comply with EU rules.
From the end of August, TikTok users in 30 countries in the European Economic Area will be able to opt out of receiving personalised content recommendations, which are largely generated based on past activity. Instead, their “For You” and live feeds will include popular videos from the places they live and around the world.
