META has plans to release artificial intelligence-powered chatbots as soon as September.
The chatbots’ aim is to enhance the user experience on Meta-owned apps like Facebook, Instagram, and now Threads.
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Presumably, the chatbot will function similarly to OpenAI’s ChatGPT and Google’s Bard.
This includes having one-on-one conversations, answering questions, and even offering travel recommendations.
Moreover, Meta’s AI tools will feature different personalities – one chatbot will reportedly interact like a surfer and another like Abraham Lincoln.
Meta may reveal the chatbots, also called personas, in as little as four weeks, the Financial Times reported.
The move by Meta CEO Mark Zuckerberg likely aims to keep the company relevant as more tech giants implement AI technology.
AI chatbots also could offer the company more user data for targeted advertisements, which is Meta’s main revenue source.
“Once users interact with a chatbot, it really exposes much more of their data to the company, so that the company can do anything they want with that data,” Ravit Dotan, an AI ethics adviser and researcher, told FT.
Most recently, the company released its Threads app, which serves as a direct competitor to X, formerly known as Twitter.
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However, the company has been struggling with engagement rates on the social media platform.
In this case, new AI-powered tools could prove beneficial for retaining user engagement.
Meta has been investing in the AI sector for years, and just earlier this year, the company pledged to spend up to $33 billion on new AI tools – specifically, language learning models (LLMs).
Surely enough, just this month, the company Meta launched a new version of its open-source LLM called Llama 2.
The software was released for commercial use and will be distributed by Microsoft via its Azure cloud service.
