New logo for Elon Musk’s social network strobes over San Francisco neighbourhood, prompting complaints and mobilising building inspectors

A giant glowing X marks the San Francisco spot where Elon Musk says he plans to keep his company, the messaging platform formerly known as Twitter. But city officials and some residents are unhappy with the display.

On Friday, the company erected an X logo on the roof of its Market Street headquarters, to the chagrin of neighbours who complained about intrusive lights, and San Francisco’s building inspection department, which said it would start an investigation.

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