AN ICE cream parlour in one of London’s poshest areas is flogging flavours including Branston pickle, Heinz ketchup and Warburtons crumpets.
Fans are queuing up for the bizarre varieties, at £3.50 for a scoop or £15 for a 500ml tub.
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Also on the menu are tastes of Kikkoman soy sauce, Blue Dragon sweet chilli, Kelloggs’ Rice Crispies, KP peanuts, Ambrosia rice pudding, McVittie’s digestives and sorbets such as Birds Eye petit pois and Maldon salt.
The pickle ice cream is described as a “mellow cheddar cheese with the chunky, crunchy bite of Branston”, while the petit pois is “smooth and refreshing with the natural sweetness of specially selected peas”.
The creations, hand made in Devon, are being served at The Ice Cream Project in Belgravia — a pop-up parlour open until the end of August.
It is the brainchild of British fashion designer Anya Hindmarch, better known for her handbags, and is opposite her store.
She already collaborates with some of the brands on her fashion label — for instance, selling a small bag that looks like a packet of Kellogg’s Frosties.
Fans of the ices include actress Harriet Thorpe, Elaine Peacock in EastEnders.
She posted a video of the Birds Eye sorbet on Twitter, saying: “The best days with the best people always have ice cream in them and this ice cream is like no other.
“Most incredible pop-up ice cream shop on the planet. Simply ice cream paradise.”
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But another customer said: “Pea is delicious, as is crumpets.
“Soy sauce is good for a mouthful. Branston pickle was not great.”
