YOUTUBE stars KSI and Logan Paul have signed a deal with Barcleona FC for their drink, Prime, to become the club’s official hydration partner.
Reports of the deal between the social media stars and the football club were first reported in early 2023, and were confirmed on July 1 after Barcelona‘s previous partnership with Gatorade came to an end.
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Where can I buy Logan Paul and KSI’s Barcelona Prime sports drink?
At present, it doesn’t yet look like customers can buy the Barcelona-themed Prime, created by YouTube stars KSI and Logan Paul, without visiting the team’s Camp Nou stadium.
In a statement, Barcelona FC announced their partnership with the online stars, saying they were “proud” to join up with the Prime drinks brand.
They stated that the products would be be visible during upcoming games, but did not reveal whether the Barcleona-themed bottles would be available for purchase publicly.
The statement read: “The US company’s hydration products will be visible during games – in the bench area – and training sessions involving the men’s, women’s and youth football teams.
“Prime will also take a privileged place in these teams’ dressing rooms and will also feature in the Palau Blaugrana [an arena belonging to FC Barcelona].”
The statement continued: “The company was founded in 2022 by Logan Paul, a professional WWE wrestler, actor and influencer from the United States, and KSI, a rapper, boxer and YouTuber from the UK.
“Since then, their drinks have never stopped expanding throughout the US, UK and Europe and have quickly emerged as one of the brands with the greatest potential in this sector.’
It added: “FC Barcelona is thus expanding its global network of partners and is continuing its pursuit of excellence in the commercial realm as with one of the most attractive sports brands in the world for all kinds of international brands.”
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When Prime launched in January 2022, it was sold exclusively in Asda and on the official website.
It has since been stocked in Aldi, Sainbury’s and Spar.
It has also been sold in small independent shops, albeit at hugely inflated prices.
Fans have gone wild for the product and shoppers have been rushing to get their hands on the products, forcing stores to implement customer limits.
Some flavours include Tropical Punch, Lemon Lime, Strawberry Watermelon and Blue Raspberry.
How much does KSI and Logan Paul’s Prime sports drink cost?
Each 500ml bottle of Prime costs £2 at retail price, however, after it first launched, there were reports of local shops bulk buying the drink to re-sell at higher prices.
One savvy punter once sold a “rare” bottle of the popular drink for a whopping £1,000.
At the time of writing, the drinks were being sold for a variety of prices online.
On eBay, a bundle of Prime was being sold for over £300, while on Amazon just one bottle was up for nearly £8.
When does KSI and Logan Paul’s Prime partnership with FC Barcelona begin?
Prime and FC Barcelona’s partnership began at the start of July 2023.
Barcelona’s previous partnership with Gatorade ended on June 30.
Prime has landed a number of major sponsorship deals since it launched in 2022, including the UFC, Nascar, the Super Bowl and most notably Arsenal.
