Measures are aimed at preventing companies using rampant inflation to hike prices during cost of living crisis

Britain’s watchdogs have agreed to a suite of measures aimed at protecting consumers from being ripped off by companies during the cost of living crisis, after a meeting with the chancellor.

Jeremy Hunt said the “action plan” agreed to support consumers would “ensure they are treated fairly” amid concerns over greedflation – companies using rampant inflation as a cover to hike prices and boost profit margins.

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