For the first time, more than half of U.S. advertising spending is set to go to digital platforms such as Google and Facebook, the world’s largest ad buyer said, a reflection of marketers’ strategy shift as the coronavirus pandemic pummeled the industry this year.
The milestone is just the latest proof of digital advertising’s meteoric rise, a development that has concentrated ad spending with several tech giants at the expense of other platforms, including newspapers, local television and magazines.
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