A ‘CURSED’ video of a pizza ‘advert’ has gone viral after viewers found out it was created entirely by artificial intelligence (AI).
People who have watched it say those in the media industry should be deeply concerned.
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The video, posted by Twitter user @0xgaut, is supposed to show a wholesome family-centric advert for a pizza restaurant.
But instead, viewers have called it “cursed” and “profoundly disturbing”.
“It’s hard to believe, but this ad was AI generated. It’s not real,” wrote @0xgaut, who thinks this spells the death of media as we know it.
“Many of you are underestimating what this means. Netflix? Dead. HBO? Goodbye. YouTube? Gone.”
The fake advert is bookended with eery TV static, a common horror movie trope.
The whole clip is unnerving, and prompts an ‘uncanny valley’ effect within viewers.
This is when humans get spooked when dealing with robots or AI images that seem almost human – but are not quite.
One person commented: “It’s almost like they recorded someone’s dream, and it’s a bit creepy.”
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AI has been known to struggle replicating things such as hands and teeth, which is strikingly obvious in the clip.
Viewers can see the AI is not entirely well-versed on natural human movements, with the act of slicing a pizza appearing physically impossible for a real person.
“Once AI learns how to generate hands we’re doomed,” another viewer wrote on Twitter.
To top it all off, the fake advert – for a restaurant called Pepperoni Hug Spot – finishes with a hilarious tagline: “Like family, but with more cheese.”
The official Twitter account for Pizza Hut was just as creeped out as the rest of us, writing under the post: “My heebies have been jeebied.”
The video even caught the attention of billionaire Elon Musk, an advocate for pausing AI development, who replied with a shocked face emoji.
“This video is making me feel physically sick,” someone else commented.
Another said: “If you’re in the ad creative business you should be bricking it.
“Give it six to 12 months for some of these quality issues to be resolved… ooof.”
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