MORRISONS is selling a superstrength tipple for just 55p a can.
Lamcello perry — a cider made from pears — is 7.5 per cent alcohol.
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But at Morrison’s knock-down price, drinkers could swig the 14-unit weekly recommended intake for a mere £3.85.
It is £1 a can in Scotland and Wales which have minimum 50p per alcohol unit price laws.
Dr Richard Piper, of Alcohol Change UK, wants the same rules in England.
He said: “It ensures the strongest drinks are not sold at pocket-money prices.”
Sue Taylor, for Balance, the North East Alcohol Programme, added: “It is a scandal that people can drink a week of alcohol for less than a fiver.”
“Cheap strong alcohol makes it easy for people to drink at harmful levels on a daily basis and for children to buy alcohol.”
Morrisons declined to comment.
