GOOGLE might be on the brink of being knocked off its pedestal when it comes to being the No.1 search engine on Samsung phones.
Samsung has reportedly been mulling the decision to introduce Microsoft’s Bing as the default browser for its devices.
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It would see long-time partner Google replaced, as it joins Microsoft in a so-called ‘AI arms race’ to produce the world’s most skilled machine learning product.
The New York Times claims that the launch of Bing’s popular AI-powered search is the “most serious threat to Google’s search business in 25years.”
The paper isn’t wrong in suggesting that this would be a massive move by Samsung.
There is now a possibility that the upcoming Galaxy S24 may have a much different search experience to its predecessors.
It’s not clear whether the new and improved Bing has driven Samsung to mull ditching Google.
However, the possibility has caused “panic” at Google, according to internal messages seen by the Times.
Google reportedly put a call out for employees interested in working on a pitch to reassure Samsung.
The Samsung partnership brings around $3billion annually into the tech giant.
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It is a significant sum considering Google announced 12,000 layoffs – over 6% of its global workforce – in January.
Advertising via its search engine accounts for the majority of Google’s revenue, too.
Google’s advertising division raked in just under $280billion (£225billion) in revenue last year.
As a result, Google has reportedly put the development of its Bard AI into overdrive.
Bard received mixed reviews when it was first launched in February.
Internet users and developers alike are still favouring OpenAI’s ChatGPT, which was launched in November last year.
Open AI, which has a partnership with Microsoft reportedly worth tens of millions of dollars, has lent the tech giant the engineering behind ChatGPT to be used in Bing.
It makes Bing essentially ChatGPT’s little brother, as Google races to catch up.
The Sun has contacted Samsung and Google for comment.
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