Agencies are struggling to attract and retain creative talent, with low pay still a problem
From Nick Kamen in a launderette for Levi’s, Guinness’ fanatical surfer and Cadbury’s drumming gorilla to Christmas tear-jerkers from John Lewis, Britain boasts an illustrious and enviable pedigree when it comes to creating world-class advertising.
And yet, last year the UK ad industry recorded the biggest annual rate of staff turnover in more than a decade, as problems including burnout, pay, gender and racial inequality led to advertising losing its edge in the battle to attract and retain creative talent.
