Football has led the charge on the total intrusion of gambling into every aspect of our daily cultural lives

Children don’t like Peter Crouch. Young people do not find Peter Crouch a hopeful or aspirational figure. Peter Crouch’s career ended in underwhelming disappointment, largely because he played for Burnley and Stoke. Not my words. The words of Crouch’s employers, Flutter Entertainment plc, also known as Paddy Power.

It is now three months since Paddy Power offered its response to an investigation by the Advertising Standards Authority into its Christmas TV ad, which featured Crouch doing things in a festive-type setting in order to encourage people to gamble more.

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