On TikTok, the straight brow trend has racked up 129m views. It is supposed to ‘lift’ your face – but will this hair ever grow back?

When I was 14, on the advice of a so-called friend, I plucked my eyebrows pencil-thin and hand on heart, not a day goes by that I don’t replay that conversation. What if I hadn’t listened to her? What if I had watched her do it first? What – I think while applying brow pencil every single morning – if we had never met? So news that people are partially shaving the ends of their eyebrows using a razor is nothing short of chilling, at least to anyone born in the 1980s.

Still, the point of growing older is to learn, as Sherrille Riley, founder and CEO of Nails & Brows, a salon in London’s Mayfair, says: “We all did it so perhaps every generation must make their mistake now and repent later.”

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