FURIOUS shoppers slammed Tesco yesterday for doubling the price of toothpaste to £5.
The supermarket giant has hiked Colgate by 100 per cent amid the cost-of-living crisis.
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Just weeks ago the same 125ml tubes were being sold for £2.50.
One angry consumer complained on social media: “Tesco, £5 for toothpaste? Is this a joke?!”
Another wrote: “Getting atrocious, these price rises.”
Tesco is selling four varieties of 125ml Colgate toothpastes for £5 each, including Max Fresh Blue and Max White.
Others, such as Colgate Advanced White, cost £2.50 with a Tesco Clubcard.
Shoppers without the reward card still face a £5 charge at the checkout.
Another shopper wrote: “£5 for a toothpaste in Tesco, but if you scan your Clubcard you get it for £2.50.
“What kind of scam is this, Tesco?”
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Tesco did not comment.
