Amazon launches £169 Sky Glass rival with Alexa built-in

AMAZON is firing up your living room by launching a range of brand new TVs with Alexa built in.

The tech giant is bringing its own Fire TV sets to the UK for the first time – and with a huge introductory discount.

Amazon is launching a load of new TVs with Alexa built inCredit: Amazon

So no more plugging a Fire TV stick or other device into your TV.

Prices start from just £250 – but currently it’s at just £169 in a special intro offer.

They all use an Alexa remote, so you can ask it to switch channels and load apps.

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The all-new Fire TV 2-Series is the firm’s cheapest option, in the form of a 32-inch HD display.

Above that is the Fire TV 4-Series – which was already available in the US and Canada.

From £429.99, you get a 4K Ultra HD at 43-inches, with the option of 50 and 55-inches available too.

But the most expensive of the bunch is the swish Fire TV Omni QLED Series which does even more with Alexa.

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A mic in the TV itself means you don’t even have to use a remote to ask things.

And it will cleverly transform from a blank screen into a posh piece of art whenever you enter the room, or show things like your calendar depending on the time of day.

The artwork available is free and includes special motion clips too like starry nights or weird moving blobs.

Eventually you’ll be able to ask Alexa to create your very own background image using just your voice, which sets the AI to work on it within seconds – but this won’t be available until a later date.

And for anyone concerned about privacy, it’s possible to electronically disconnect the far-field microphone with the flip of a switch.

The Fire TV Omni QLED is available from £549.99.

Pre-orders for all three models start today on Amazon with up to £300 off for a limited time to celebrate the new launch.