Danmei is by some measures the most popular genre of fiction for women in China, and its popularity hasn’t gone unnoticed by the Communist party

“The hand around his waist held him tighter, their bodies pressed closer together, and Xie Lian’s struggling hands were firmly folded and crushed against his own chest; unable to move. His lips were still securely sealed, the kiss deepening, and a stream of gentle, chilled air slowly passed through.”

A god kisses a ghost king, and a love story, movie deal and KFC sponsorship are born. The kiss appears in the book Heaven Official’s Blessing, a danmei or “boys love” story. Danmei is romantic fiction about men or male beings – ghosts, foxes, even a mushroom – falling in love, written almost exclusively by and for straight women and is the most popular genre of fiction in China.

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