Luxury brand capitalises after shipments hit record £5.3bn despite cost of living crisis

There’s no sign of the cost of living crisis at Spencer House, an 18th-century aristocratic palace, overlooking Green Park in Mayfair, London, which has this week been temporarily renamed Bollinger House to celebrate the launch next week of a £350-a-bottle champagne.

The launch, which was celebrated with a seemingly endless supply of the new Bollinger RD 2008 and a black-tie banquet for more than 100 people, is the latest in a series of expensive vintage champagnes capitalising on booming demand as wealthy people continue to party hard to make up for lost extravagances during the pandemic.

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